Seminar Title: KEEP CALM AND CALL YOUR PUBLICIST
About This Workshop:
Every word, video clip, image, social media post (including comments), makes up your perceived public image - whether you wanted it to or not. In this overview workshop, GLD Enterprises Communications, Ltd., Founder, and Creative Director, Gery Deer, explores some common myths and methods of Public Relations and how to use curated, original media content to control and improve the public image of yourself or your organization. He'll also discuss what you can do on your own and when it might be time to call a publicist for assistance. You'll walk out with a few strategies you can put into practice right away!
About Your Presenter:
Gery L. Deer is an award-winning writer, creative director, and the founder of GLD Communications, Ltd., a strategic public relations and media production firm he started in 1997. He grew up on his family farm in Jamestown, Ohio working livestock, participating in 4-H, and working as a mechanic, truck driver, and marketer in his father’s agricultural trucking business. During college, where he studied first biochemistry and then engineering and computer science, he got his start as a freelance writer to help pay for his education. He worked in the engineering and technical fields after graduation but continued writing.
In 1998, after starting his business part-time, Gery left the corporate world to focus on his writing and follow his family’s tradition of entrepreneurship. Today he is a leading expert in the areas of copywriting, creative development, public relations, and media relations. Over 30+ years he has written for more than 300 separate publications, as well as countless other private clients. Gery’s syndicated op-ed series, Deer in Headlines, was featured for nearly a decade in a dozen publications around the country and earned the writer a 2010 nomination for a Pulitzer Prize in journalism. Since 2012 he has served as the leading business contributor to the WDTN-TV2 daytime program, Living Dayton, and served as Executive Director of the Western Ohio Writers Association for more than a decade.
About GLD Enterprises Communications, Ltd.
GLD Enterprises Communications, Ltd. was founded in March of 1997 under the name “Deer Computer Consulting, Ltd.” Founder and owner, Gery L. Deer, started the company primarily as a tech firm but expanded into marketing communications almost immediately because of his long-time work as a freelance journalist and copywriter. Nearly a quarter-century ago, Gery recognized the increasing demand for what we now call “branded content” and earned media (PR). The firm's name was changed and it has expanded over the years into a full-service public relations and media communications agency and now provides the following services on a national level: Public Relations, Copywriting, Media Consulting, Audio-Video Production, and Reputation Management. For more information visit gldcommunications.com.