Whether you’re building your business’ web site from scratch or maintaining a current site, this workshop is designed for the Do-It-Yourself professional. Start with the basics by laying the foundation of your company’s virtual brick and mortar. You’ll explore ways to ensure your company’s web site is functional, accessible and safe. Then, experts in the industry will walk you through an inspection taking the mystery out of Google Analytics and common pitfalls that can easily be avoided. Finally, there will be an introduction to custom building your dream home covering tips on search engine optimization and content marketing or using video to tell your company’s story.
Fill your toolbox on Tuesday, October 24 at this workshop brought to you by the Advertising Review Council, a joint program of your Better Business Bureau and the American Advertising Federation-Dayton. Industry experts will be on hand to answer your web site questions.
Program Outline
8 a.m. Check-In and Light Breakfast
8:30 a.m. Introductions and Review General Best Practices
9 a.m. Breakout Sessions
Breakout Session 1: Lay the Foundation
Presented by James Pacovsky, Digital Sales Manager, Cox Digital Marketing
Breakout Session 2: Inspections
Presented by Stephanie Kelly, Marketing Manager, Cox Digital Marketing and Stephanie Falzerano, Partner & Creative Director, Just Say It!
Breakout Session 3: Custom Build Your Dream Home
Presented by David E. Bowman, President, The Ohlmann Group
10:30 a.m. Make sure your guests are comfortable. BBB will discuss how to build trust with your advertising claims.
11 a.m. – 12 Noon: Light Lunch and one-on-one consulting with industry experts
Tuesday Oct 24, 2017
8:00 AM - 12:00 PM EDT
Tuesday October 24th, 2017
8:00 am - 12:00 pm
Montgomery County Business Solutions Center
1435 Cincinnati St., Ste. 300
Dayton, OH 45417
$29.00
https://events.r20.constantcontact.com/register/eventReg?oeidk=a07eeiygd6qa3c788cb&oseq=&c=&ch=
Christy Mauch
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